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徐州倍力

關于我們
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關于我們

倍力建設集團2018上半年度營銷工作會議在徐召開 結算額、回款額雙雙上漲

714日,倍力建設集團2018上半年度營銷工作會議在徐州圓滿召開。公司各高管、工程部、資源部、財務部及全體營銷人員參加了此次會議。

會議由營銷部長焦庚海主持。首先由各區域營銷人員的述職報告拉開帷幕,營銷人員分析了自己所在區域的市場和營銷情況。對于下半年,大家紛紛針對今年的行情,緊跟市場,向公司管理層建議調整市場價格,快速適應市場的變化,并對市場充滿信心。大家憋著一股勁要在年終的總結會上曬出更好的成績單,增加下半年的合同額。


接下來是上半年業績公布。數據顯示,除合同額有所下降外,上半年結算額和回款額雙雙上漲,分別為54%22%


下午的議程首先是對各區域應收款的調度,其中對風險控制的責任意識時時刻刻體現在整個議程中,緊繃在每個營銷人員的心中。


緊接著,是營銷人員和各職能部門的座談。會議強調,各部門是一個利益共同體,營銷人員處在最前線。在座談中,各營銷人員主要就設備、維修服務、機手、運營管理四大問題與各部門負責人提出意見和合理化建議。就營銷人員在一線發現的新員工水土不服問題,大家一致認為應該從上到下去關心新去員工,給他溫暖,給他支持和動力。雖然今年機手短缺有所緩解,但仍是影響倍力發展的大問題,大家紛紛為增加機手數量、建立核心機手隊伍獻計獻策。


    最后,董事長發表了總結講話。他首先表示營銷人員干得好不好,一切拿數字說話,他說,營銷人員做得好壞是關系到企業生死存亡的大事。業績不好的營銷人員要讓出位置給更優秀的人員,并針對上半年出現的問題,即時出臺若干銷售政策支持營銷人員下半年更好地去跑市場。最后他說,既然干了,就要踏踏實實干!年終用數字證明你的辛苦,證明你的能力。

 


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